Key Statistics
96%
Of businesses are on social media
Nearly every business uses social media as part of their marketing strategy — yet most are not set up to convert that presence into actual customers.
78%
Of shoppers research social media before buying
More than three in four consumers check a business's social media presence before making a purchase decision — making your setup a direct sales asset or liability.
54%
Struggle to keep content fresh and stay consistent
Over half of businesses admit they struggle to maintain an active and consistent social media presence — the most common reason their pages go stale and trust drops.
55%
Have no dedicated social media strategy in place
Only 45% of businesses have a documented social media strategy — meaning more than half are posting without a plan, a system, or a way to measure results.
35–40%
More spent by customers who engage on social
Customers who engage with a business on social media spend 35–40% more on that brand's products and services — making a properly set up presence a direct revenue driver.
What This Means
Having a page is not the same as having a presence that works.
A page with no strategy, no Business Suite access, no automation, and no consistency is invisible — or worse, it signals to potential customers that your business isn't active.
The businesses winning on social media aren't the ones posting the most. They're the ones that were set up correctly from the start — connected, configured, and built to convert.
Most businesses are spending time on social media without the infrastructure underneath it. No business page. No connected Instagram. No automation to follow up. No system to measure what's working. Presence without infrastructure is noise.